The Connector / How Culture-Led Development Is Reshaping Cities

Olympia is one of London’s most iconic sites and it’s now being completely reimagined for a new generation of culture, creativity and investment.

In this episode of The Connector, Belinda Coates sits down with Lloyd Lee, Managing Partner at YOO Capital, to unpack the bold thinking behind the transformation of Olympia London — a 14-acre mixed-use precinct set to reshape how London blends heritage, entertainment, housing and innovation.

From breathing new life into historic assets like the Saville Theatre, to backing creative industries, film production and life sciences, Lloyd shares how culture-led development, ESG principles and long-term conviction are guiding investment decisions, even when markets feel uncertain.